Marketing produces measurable results.
Digital Marketing is the process of creating results for products or services using internet related platforms such as search engines, social networks, and influential web and app platforms. This is done through various forms of advertising to engage with a target audience and ultimately guide individuals to a perform specific actions such as sharing, downloading, signing up, purchasing, etc.
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SEO (Search Engine Optimization)
Search Engine Optimization is the process of curating web content for the purpose of improving search result rankings and acquiring additional traffic. Key aspects of SEO include keyword research, SEO development, and link building.
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SEM (Search Engine Marketing)
Search Engine Marketing is the process of advertising on various search engine platforms with the purpose of acquiring traffic or downloads, installs, etc. Key aspects of SEM include keyword research, targeted advertising, search retargeting/remarketing.
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Email Marketing
Email Marketing targets users through direct email to update customers and promote products and services. By using marketing automation software, marketers are able to categorize subscribers and customize newsletters to fit their target audience. Key aspects of email marketing include opt-in email advertising/permission marketing, transactional emails, and email retargeting/remarketing.
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Google Adwords
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Google Analytics
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Facebook
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Instagram
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Mailchimp
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Mailgun
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Snapchat
Social Media Marketing
Social Media Marketing involves techniques targeting social networks to spread brand awareness and promote products and services. Many social applications allow users to provide detailed demographic, geographic, and personal information, which allows marketers to tailor their campaign to what is most likely to resonate with the user and ensure that they focus on the audience that they want to target. Key aspects of social media marketing include targeted advertising, influencer marketing, social retargeting/remarketing, and customer engagement.
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